The 3D Coach - What is it?

Shelley Pearson • Jul 24, 2020
It’s a Sunday afternoon in mid-January. You’re sitting on the couch with some pepperoni pizza and a Coke. On the TV is a playoff game for two Big 10 college football teams. The score is 20-17 with two minutes remaining in the game. The losing team has possession. Now, picture the head coaches of the two teams. What are they doing? 

One of the coaches is known for his harsh temper and angry rants. He’s running down the sideline screaming at his players. You can see the vein on his neck pop out, and you’re afraid he may have a heart attack right there on the field. He calls a time-out and continues yelling at the players who gather around him. They are there to win. He expects them to win. That is all that matters. 

Then the camera pans to the other coach, and you are amazed at the contrast. The coach has gathered the players around him. He is every bit as passionate as the other coach, but his demeanor is the complete opposite. And the way he is addressing the players . . . you can’t hear what he is saying, but you can tell this is different. He looks at each player with deep care and speaks words that are clearly building these players up. You’ve never seen anything like it. Obviously, this team is here to win too, but what is the distinction?  

Jeff Duke grew up in Florida and played football through high school and part of the way into college. After serving as a high school teacher and coach for a short time, he was invited by Coach Bobby Bowden to join the football coaching staff at Florida State. One of the first tasks he was assigned was as the Fellowship of Christian Athletes huddle coach.  


With no background in FCA, Coach Duke thought this simply meant he had to arrange to bring in a speaker once a week, eat a meal together, and be done. But that was not the vision of Coach Bowden. “We get these boys for three, four, maybe five years. When they leave this program, I need to know their place in heaven is secure,” Coach Bowden told Jeff. [i] So Jeff stepped uncertainly into the territory of FCA huddle coach at the same time he was learning to be a better football coach. He would soon learn that being a huddle coach and coach were closely connected. 


As the team prepared to match up against the #1 seed team in its conference, Duke was serving as the tight-end coordinator. Long story short, in preparation for that game he became what he knew later he shouldn’t have. He pointed out the negative in his players and voiced his displeasure when they didn’t get things just right in practice. His only goal was to win. When game day arrived, they made some significant errors in play, and Jeff was humiliated – and humbled. This is the first time Duke began to understand that there was a different way to coach than what had been the norm up to that point. 


After Duke left coaching, his life took many twists and turns before he landed back home in Florida years later. He was asked to be on a committee to hire a head coach at a local high school. One of the applicants was a coach he had known years earlier that closely resembled the angry coach at the beginning of the story, but something told Duke he should not just dismiss him. As Duke met with Coach O’Hara, he realized there had been a tremendous life change. Coach O’Hara had been transformed by a relationship with Jesus Christ, and he was clearly not the same person he had been before. He was offered the job, and Duke became one of his assistant coaches. 


The two learned together what it meant to move from being a transactional coach (end result = winning at all costs) to a transformational coach (end result = relationships first, winning still important but secondary). They learned how to move from one-dimensional coaching to three-dimensional coaching.  

The first dimension of coaching cannot be ignored and is not meant to be replaced; this is the physical dimension where you find the foundational aspect of sports: where the fundamentals are taught and the body is trained. Coaches don’t coach long if they don’t have the skills to teach athletes how to play well.    



The second dimension applies to the mind and how it connects to the body. This encompasses things like motivation, confidence, emotions, and team cohesion. Good coaches are able to bring the team to this second dimension of coaching.  



The third dimension is where the highest level of coaching takes place. It connects the body, mind, and spirit and encompasses deeper personal issues like character, identity, purpose, self-worth, significance, and value.ii This kind of coaching is hard work but so worth it for the players who make up the team and also for the spectators and opposing team. 

You have probably witnessed a youth sports team that doesn’t emphasize winning, and it is painful to watch those games! You know the kind - the team that loses every single game in a season but kind of had fun in the process. Is that what we are talking about here? By no means! It is still a sports team, and it is still about coaching in a way that will bring excellent results; it’s just that the results are not only reflected on the scoreboard. What can you expect from athletes led by 3D coaches? Lots. 

  • They will learn skills more quickly; they are more focused. 
  • They have higher fitness compliance; they work harder. 
  • They need shorter rehabilitation; they recover from injury quicker. 
  • They are more adaptable to new conditions; they play just as well on the road as they do at home. 
  • They have the freedom to be creative; they are “gamers.” 
  • They learn life lessons better through the coach-athlete relationship. [iii] 

The potential impact for the hundreds and thousands of athletes who are being led by a 3D coach is immense. Billy Graham once said, “One coach will impact more young people in one year than the average person will in a lifetime.” With the help of Jeff Duke, FCA has been leading coaches through this program for several years, and it continues to have great potential to reach athletes’ minds, bodies, and souls. 


Stay tuned to read more about how God uses 3D coaches in the lives of young athletes. 

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[1] Duke, Jeff. (2014) 3D Coach: Capturing the Heart Behind the Journey. Regal Books, page 40. 

[1] Ibid, p. 72. 

[1] Ibid, p. 73-4. 

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